Overview
Building a brand for steadfastness
Thabaat (ثبات) — meaning steadfastness in Arabic — is an Islamic education institute with a mission to cultivate firmness of faith in individuals and communities.
They came to us with a name, a mission, and nothing else. Our job was to translate a deeply meaningful Arabic concept into a visual identity that holds up across digital platforms, print, and their growing online presence.
The challenge
- →Brand new — zero visual language to start from
- →Identity needed to feel grounded and timeless
- →Website to launch within 6 weeks of kickoff
- →Brand had to work in Arabic and English
Deliverables
- →Full visual identity system
- →Logo in Arabic & Latin scripts
- →Brand guidelines document
- →Website design & development
- →Social media templates
Identity system
ثبات
Colour
Palette
Type
System
"
The logo had to carry the full weight of the Arabic tradition while reading clearly in a modern digital context — across app icons, course thumbnails, and large-format print.
Design rationale — Planting Seeds
Web design
Course Page — Full Width
Outcomes
6wk
From first call to live website
2
Script versions of the logo (Arabic & Latin)
100%
Remote collaboration, worldwide
